I started building things online when I was younger — websites and marketing campaigns, mostly for myself at first. It didn’t take long before I was creating for others too. Not because anyone told me to, but because I was genuinely curious about how to grow and showcase ideas online. By my early twenties, I had launched my own agency. It was scrappy, imperfect, and full of lessons I didn’t even realize I was learning.
Eventually, I stepped away to take a more stable job — something that made sense on paper. Over time, I realized what I’d given up: freedom, creativity, and the chance to build something truly mine.
TideShift marks my return — this time with more clarity, more experience, and a sharper sense of what works. Now, I help creators, service businesses, and entrepreneurs launch fast and scale smart with websites, landing pages, and campaigns built to perform.
Health, creativity and exploration has always been a love of mine!